Vivesana announces its newest retail partner, the Hippocrates Health Institute of West Palm Beach.

Standing apart as one of the most prominent wellness centers in the country, the Institute embodies many of ideals Vivesana strives to meet. Live Healthy!

We’re blushing.  We’ve received scores – possibly hundreds – of reviews those with the most discerning eyes of all – the bloggers.

Here are just a few notable examples of the blogs and websites that have given their thoughts.

We’ll keep posting the reviews as we find ‘em.  Click on any of the links below to see what the experts have to say…

Ideal Bite, The Style Page, Livestrong, Beauty News NYC, The Greenists, Babble, Baby Gadget, Mamaista, Cool Mom Picks, Treehugger, Quiskaeya, Mogul Baby, Nonchalant Mom, Totsnob, Smorgasbite, Beauty Snob, Re-Nest, DKmommyspot, Green Blog, Sustainability Digest, This Full House, Green Goddess Dressing, FindBuzz.com

I sat down with Lakey and her parents on a sunny Santa Barbara afternoon. We talked about our approach to things. We were on the same page with just about everything – from the importance of organics and sustainability, to being a responsible corporate citizen, to reasons why a moisturizing, all-natural formulation is ideal for active, prolonged exposure to sun, wind, water and salt.

Lakey was a hesitant. She liked the tinted sun stick she had always used. Mom pointed out how good Solar to Polar made her skin look, and why it’s better to use nourishing natural ingredients. Lakey tried it, flashed a bright smile, and ran off to guitar lesson.

The Petersons seem like a wonderful family, which helps explain why Lakey is such a funny, energetic, charismatic young lady. She also happens to be one of, if not the, top young women surfers in America. She just won the national NSSA open women’s surfing championship. Read more here. And, we’re happy to report, she just joined the Vivesana family.

So what do they do to our skin? UVA penetrates deeper into the skin than UVB light but doesn’t fry the surface like UVB light. Although less potent, UVA is more dangerous than UVB light in some respects. Its effects are not immediately visible and many sunscreens don’t do a good job of blocking it (the FDA has no labeling requirements in place to illustrate the degree of UVA protection…all those sunscreens that purport to offer UVA protection don’t have to give specifics). It’s like drinking spiked punch – without even realizing what’s happening, you can get yourself in trouble. UVA degrades elastin and collagen – the stuff that holds skin together and gives its pliability and smoothness. UVA light makes skin sag and wrinkle. Newer studies are also showing that it can cause skin cancer and degrade the skin’s barrier function. It deoxidizes corneocytes and impairs peptide functioning. It degrades corneodesmones, which compromises skin integrity, and can even affect our immune systems. Hopefully, the FDA’s proposals to establish a UVA metric will eventually take effect. Until then, tread carefully. Take a look at the EPA’s list of strong UVA blocks. And then take a look at Sana’s ingredients!

UVB light, on the other hand, wreaks more immediate damage at the skin’s surface but does not penetrate to the deeper levels (although it has its benefits, too). Since SPF is tied to UVB light, and because UVB leaves direct evidence on the skin, most sunscreens block UVB light.

One other tip – just like a marshmallow, don’t get too close to the flame! Your skin produces melanin in response to UVB light, but it takes several hours for the process to effectively kick in. Melanin is what makes you tan and helps protect you from UV rays and sunburn. So, if you’re going somewhere sunny, be especially careful the first day!

VIVESANA TO BE THE EXCLUSIVE SUNSCREEN PROVIDER FOR THE 61st ANNUAL ARTISTS vs WRITERS CHARITY SOFTBALL GAME

June 19, 2009 (East Hampton, NY)

The Artists & Writers 61st Annual Charity Softball Game will take place on August 15th, 2009 in East Hampton, NY. Benefitting 3 local East Hampton non-profits, the players have included celebrities like Christie Brinkley, Bill Clinton, Ed Burns, Matthew Broderick, Chevy Chase, Alec Baldwin and many more.

It started out as a casual softball game in the 1950’s with artists like Jackson Pollack, Willem de Kooning, Norman Bluhm, Esteban Vicente and Syd Solomon. Then in the 1960’s writers like John Irving and Kurt Vonnegut joined, and with that the game changed from being light and fun to serious business, full of rules. Gradually the definition of “artists/writers” was expanded to include people of different talents, as well as celebrities.

Today the East End Hampton Day Care Center, The Retreat and The Hospice all benefit from the funds raised through Sponsorship, Ticket Prices and Donations.

Vivesana will be providing its Natural, Organic Sunscreen for the hot, long day of softball.

Dan Signorelli, the Founder of Vivesana says “We are thrilled to contribute to an event that has long been a local tradition, and has benefited three wonderful charities”

About Us

Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely US-made and recyclable, and we share 10% of our profits with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Phone: 215-247-SANA
Email Address: dan@sana-skin.com

PRESS RELEASE
FOR IMMEDIATE RELEASE

VIVESANA ORGANIC SUNSCREEN LAUNCHES IN STORES ON BOTH COASTS

May 21, 2009 (Brooklyn, NY)
Since Vivesana officially launched in stores a few short weeks ago, the response has been tremendous.
The list of retail partners is filled with prominent, fabulous places. In New York, that includes baby boutiques, green shops, and sporting stores, like Yoyamart, Patyka and Pomme in New York. In the Hamptons, stalwarts like Whites, Main Beach & Sport, and Rube have joined the team. In San Francisco, it includes wonderful groceries, boutiques, and furnishing stores, like Rainbow Grocery, Mudpie and Spring. In Southern California, it means all of the above, in places like Lazy Acres, Pump Station, Sparrow, Magical Child, Whippersnapper, and Bellini.

Founder Dan Signorelli noted, “We’re enormously proud to be working with this set of stores. Every one of them upholds the standards we look for. They couldn’t be better places to start!”

About Us

Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely US-made and recyclable, and we share 10% of our profits with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Phone: 215-247-SANA
Email Address: dan@sana-skin.com

VIVESANA TO PROVIDE SUNSCREEN FOR CAMP GOOD GRIEF

June 22, 2009 (East Hampton, NY)

Vivesana will be the exclusive Sunscreen provider for one of the most unique summer programs in the country, Camp Good Grief. It is a week long summer camp held on Shelter Island, NY for children who have lost a parent.

Camp Good Grief is underwritten by proceeds from the East End Hospice Thrift Shop and by grants and generous donations from the East End Community. There are no fees to participate.

Skilled bereavement staff members plan and lead each day with care, and are assisted by carefully trained volunteers.

“This is not a sad place,” notes Hospice President Priscilla Ruffin. “Fun is mixed in with therapy, and the important thing is that these children learn they are not alone, and other children have gone through similar experiences. . . . At school and at home they are different from the other children. But here, they are the same.”

Dan Signorelli, Vivesana’s founder says “We are very excited to be able to provide our sunscreens to the cause. Healthy, active outdoor play is what childhood is all about, and we’re thrilled and honored to support this wonderful program.”

About Us

Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely US-made and recyclable, and we share 10% of our profits with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Phone: 215-247-SANA
Email Address: dan@sana-skin.com

Vivesana to Partner with Baby Loves Disco: A Marriage of Safe Sunscreen and Good Times

February 24, 2009 (Brooklyn, New York,)

Vivesana announced today that it will be meeting parents and giving away some of its
Solar to Polar Baby at the upcoming Ft. Lauderdale Baby Loves Disco Valentines Ball on
February 28 at Revolution Live. We at Vivesana are excited for the chance to dance, to
meet parents like us, and most of all the opportunity to talk about how important strong,
safe and effective sunscreens are for our kids.

Baby Loves Disco started in Philadelphia in 2005 with the goal of creating a new
environment for toddlers, pre-schoolers and parents to have fun and get their groove on.
They went to work on a fabulous, innovative concept – transforming the hippest night clubs
into child-proof discos. By the fall of 2006, had spread coast to coast and now holds events
in over 21 cities – largely through the most powerful – and credible – form of advertising
there is – word-of-mouth along the mommy (and daddy) grapevine.

When talking about the partnership between Vivesana and Baby Loves Disco, founding
member Dan Signorelli said “Baby Loves Disco didn’t rely on advertising to grow – they
simply did something special, and the people came. Vivesana has the same focus, putting
everything we have into making the best, safest sunscreens on the planet.
Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural
sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and
practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our
packaging is entirely US-made and recyclable, and we share 10% of our profits with
organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Telephone Number: (718) 522-5547
Email Address: dan@sana-skin.com
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