Style Bomb knows what to wear to the beach, and not just when it comes to suits and flip flops. Don’t forget to check out Vivesana at White’s in East Hampton on your way out…

There are lots of “experts” There are a precious few skin care mavens out there who really know what they’re talking about when it comes to skin safety and beauty. No More Dirty Looks is undoubtedly one of them. We’re as proud of their review as any…

Thanks to Marie Claire for recognizing you don’t always have to give up look and feel with a natural sunscreen. Live Healthy!

It’s always nice to find ourselves in the glossy pages of a major publication, like, say, this month’s Marie Claire (see above). Of course, all that takes is some good p.r. work. It can be more gratifying to get a more substantive review. Check out last night’s LA Examiner, which suggested Vivesana sunscreens are “if not the best, one of the best sunscreens” the beauty editor, April Aldana, has ever tried. Yes, we’re blushing.

Here we are on another list. Next one to come…Check out the July Marie Claire. Live Healthy!

Mineral sunscreens: The new SPF rockstars Suncare – fashionmagazine.com

Photography by Carlo Mendoza

Well + Good

The smiling reviews keep coming.  We don’t know what to say…we’re just happy everyone’s happy!  By the way, sunscreen number three is on its way.  We’re very happy with it!  We’ll keep you posted…

What do the Studio and the Takoma Park Co-op have in common? They don’t share a style or a coast, but they do share an overarching, all-consuming drive to carry the best quality products they can find. As it happens, they also began carrying Vivesana yesterday afternoon. We’re thrilled to be working with both of them, and love what the variety of approach says about Vivesana – stores from across the spectrum meet when it comes to strong, safe, stylish and effective sun care. Hurray!

We encourage all to give what they can to help. For our part, Vivesana will donate at least 50% of online sales to Haiti relief via Doctors without Borders from January 14-20.

Skin care is tough.
The first priority has to be protecting against UV radiation. But more so than in other areas of skin care, that function comes with a cost. The overwhelming majority of sunscreens on the market have synthetics that raise concern (and that goes double for mothers and babies), and use a new, unlabeled and understudied technology.
What are the synthetics and what do they do? A bunch of them, like Benzophenone, Homosalate, and Octyl-methocycinnamate (aka Occinate) are endocrine disrupters. Broadly, that means they affect the normal flow of hormones from glands; in this case, those synthetics have been shown to have estrogenic effect and to bio-accumulate. Bio-accumulation, which means a given material sticks in the body, accumulating over time, is particularly worrisome for babies and children.

Sunscreens also frequently use nanotechnology, an approach that allows particles to permeate the skin barrier and enter the bloodstream. It’s an area we know little about.

Finally, like most skin care products, most sunscreen are full of any number of synthetic preservatives, like parabens, and other “inactive” chemicals, like phthalates. And of course, many are packaged in materials that leach BPA.

Sana, in case you haven’t noticed, has none of those chemicals, doesn’t employ nanotechnology, and provides the best protection on the market. It doesn’t have to be a give and take…

No, we’re not talking about short days, shoveling the walk, or the morning commute. We’re talking about the atmospheric humidity which, together with sauna-like indoor heating, can bring humidity levels as low as 5-10%. And what happens to skin not accustomed to such conditions? It struggles to keep up by building its barrier, but that adaptation can take a while, and often gums up the whole system.

There is a cascading impact that ripples through the skin’s infrastructure when there’s not enough moisture. The lipid layers stall, the normally plump skin cells flatten and create fissures. The shedding process, which is dependent on water, stops functioning, so that dead cells stay stuck in the skin’s surface, and then break off in scaly chunks. Cracks in the skin make it more vulnerable to germs and permeation of all kinds of things. The skin can usually adapt over time, but in the meantime, it’s not a pretty (or healthy) picture.

Water may be the sine qua non of healthy skin, but hanging out in water causes all kinds of problems. Why? Sitting in water strips your skin of essential oils necessary for your barrier to function properly…meaning putting water on actually sucks water out. Add chlorine or saltwater to the equation, and it gets more serious still. Not only does it dry your skin, it makes it more permeable. Why? For one, with the protective lipids effectively stripped, moisture is now traveling back and forth through your skin. Add to that the fact that water is a primary breeding ground for microbes. There’s a reason you get athletes foot in the locker room: moisture makes your skin more permeable, and standing water is chock full of microbes.

OK, so hanging in water is dehydrating and makes skin more vulnerable to infection and absorption. Anything else? Uh huh. Spending time in water makes your skin more prone to injury. Skin cells swell with water, essentially begging to be burst. Not done yet. Showering after swimming usually exacerbates the lipid stripping problem, especially if you’ve been in chlorine. And if you’re using an alkaline soap, it may further impede the anti-microbial function in your acid mantle. By now, the protective coating has been significantly compromised. Rough towel drying, a form of exfoliation, is not good for compromised skin. All of which suggests might want a good, barrier supporting moisturizer, sunscreen and lip balm, products without permeating synthetics and that are water resistant. Where to find such a set of products?

Swimming strips skin of sunscreen and essential oils. Sweat exacerbates burning, and sunglasses may impede the skin’s natural defenses. UVB rays deplete NMF from skin cells, drying skin out. And dry skin creates risks of infection, and improper shedding. Skin doesn’t look or feel good and your body is at risk.

And frankly, that’s just the beginning. Cross training can implicate a whole range of issues. The keys are keeping the barrier strong, keeping skin hydrated, and protecting it from UV rays. And that’s where Sana comes in…