Style Bomb knows what to wear to the beach, and not just when it comes to suits and flip flops. Don’t forget to check out Vivesana at White’s in East Hampton on your way out…

There are lots of “experts” There are a precious few skin care mavens out there who really know what they’re talking about when it comes to skin safety and beauty. No More Dirty Looks is undoubtedly one of them. We’re as proud of their review as any…

Thanks to Marie Claire for recognizing you don’t always have to give up look and feel with a natural sunscreen. Live Healthy!

It’s always nice to find ourselves in the glossy pages of a major publication, like, say, this month’s Marie Claire (see above). Of course, all that takes is some good p.r. work. It can be more gratifying to get a more substantive review. Check out last night’s LA Examiner, which suggested Vivesana sunscreens are “if not the best, one of the best sunscreens” the beauty editor, April Aldana, has ever tried. Yes, we’re blushing.

Here we are on another list. Next one to come…Check out the July Marie Claire. Live Healthy!

Mineral sunscreens: The new SPF rockstars Suncare – fashionmagazine.com

Photography by Carlo Mendoza

Well + Good

The smiling reviews keep coming.  We don’t know what to say…we’re just happy everyone’s happy!  By the way, sunscreen number three is on its way.  We’re very happy with it!  We’ll keep you posted…

Chatting about Vivesana

NBC Philadelphia: Green Your Beach

A nice little chat among friends at NBC 10 in Philly…just in time for the return of the Ultra!

What do the Studio and the Takoma Park Co-op have in common? They don’t share a style or a coast, but they do share an overarching, all-consuming drive to carry the best quality products they can find. As it happens, they also began carrying Vivesana yesterday afternoon. We’re thrilled to be working with both of them, and love what the variety of approach says about Vivesana – stores from across the spectrum meet when it comes to strong, safe, stylish and effective sun care. Hurray!

The lovely people at Ecofabulous just made us blush.  Read what they had to say about the Vivesana approach to sun care.  We think they’re doing great work, too!

And read on, to see what scores of other reviewers have had to say…

Vivesana announces its newest retail partner, the Hippocrates Health Institute of West Palm Beach.

Standing apart as one of the most prominent wellness centers in the country, the Institute embodies many of ideals Vivesana strives to meet. Live Healthy!

We encourage all to give what they can to help. For our part, Vivesana will donate at least 50% of online sales to Haiti relief via Doctors without Borders from January 14-20.

Basking in Sunny Praise: Where to Begin?

We’re blushing.  We’ve received scores – possibly hundreds – of reviews those with the most discerning eyes of all – the bloggers.

Here are just a few notable examples of the blogs and websites that have given their thoughts.

We’ll keep posting the reviews as we find ‘em.  Click on any of the links below to see what the experts have to say…

Ideal Bite, The Style Page, Livestrong, Beauty News NYC, The Greenists, Babble, Baby Gadget, Mamaista, Cool Mom Picks, Treehugger, Quiskaeya, Mogul Baby, Nonchalant Mom, Totsnob, Smorgasbite, Beauty Snob, Re-Nest, DKmommyspot, Green Blog, Sustainability Digest, This Full House, Green Goddess Dressing, FindBuzz.com

Webster’s dictionary defines “natural” as “being in accordance with or determined by nature.” Ok, pretty straightforward.

Of course, nothing’s ever simple. This is an oxymoronic world we live in, where the Environmental Protection Agency takes the side of corporations and sues states for protecting the environment, and coal calls itself clean. The trick to finding natural products is resisting natural self-descriptions, branding and marketing…even when they put trees and bushes in their logo.

The proof is in the pudding. Just look at the ingredients. Products must list ingredients in descending order by volume and must provide specific terminology. Exceptions include ingredients present in very small amounts and fragrances, which may be described as “fragrances”. Helpful. We simply don’t buy products that say “fragrances”, and opt for those that spell out what that means.

So, if you see octyl dodecanol or dimethicone silicone on there, we suggest that you put that product right back on the shelf. Instead, look for a products with labels that start and finish with ingredients like sunflower, green tea, and avocado. Ingredients you can pronounce. Ingredients you can cook with!

We love it when restaurants open their kitchens up. Not only is it fun to watch the pros in action, it’s a good sign when a place feels confident enough in their ingredients and practices to pull back the curtain. No corner cutting, no unswept corners, no dirty tricks!

Skin care is not so different. You feed your skin the same way fill your stomach. But when it comes to skin care, as consumers, we always felt like we were flying blind. Who knows what’s inside the pretty packages. Is it all made in an industrial vat somewhere? Maybe we’d read too many scary headlines.So, we pulled back our own curtain. Our products are our babies – we couldn’t be prouder of them, and we’re more than happy to share every last detail! Skin care consumers finally get an open kitchen of their own…What does all this mean? It means we’ll tell you not just what are ingredients are and what they do, we’ll tell where they came from. We’ll tell you where our packaging is made and how. We welcome comments. No more guessing…

What’s it mean? In the skin care arena, it generally relates to the accumulation of certain substances in the body over time. In order for something to accumulate, of course, it has to stay in the body and not get flushed out. Many synthetics in skin care, unfortunately, do stick around. While companies get away with trace amounts of toxic synthetics in their products, those trace amounts can add up.

A 2004 EWG study looked at industrial chemicals in babies and umbilical cord blood. It found 287 industrial synthetics. The average baby in the study carried over 200 industrial chemicals. Many of those chemicals likely came from pesticides on the inorganic food we eat. Others came from skin care.

Of the 287 industrial synthetics, over 200 are potentially toxic, carcinogenic or may cause defects. Others have impacts we don’t yet know. We do know that things like low birth weight, type 2 diabetes, low sperm counts, breast cancer, and early onset of female puberty, among other related health issues, are on the rise.

Advice? Eat organic and local if you can. Filter your water, and stay away from fish high on the food chain. Use synthetic-free, organic personal products.

Is the FDA doing its job? Depends on your view of what its job is, we suppose. If you think it’s analyzing skin care products before they hit the shelves, getting out front on suspect ingredients, or setting up an enforceable system for accurate labeling of naturals, chemicals and organics, then no, they’re not doing their job. You can’t really blame them. IOHO, they’re under-funded and under-authorized.

phthalates and elements of packaging (e.g., BPA) that are widely used in the US that are banned in other industrialized countries. In fact, the Environmental Working Group has found that more than 750 personal care products would violate safety standards in other industrialized countries. There is no pre-approval for cosmetics or even over-the-counter drugs. There is gross non-compliance in the industry on labeling standards, and less than aggressive labeling requirements.

Where does that leave us? It means the consumer has to be particularly vigilant and informed. Fortunately, there are sites out there to help. Sana has taken upon itself to create products that would meet the standards we’d all like to see…standards that put health, safety and the environment above commercial concerns. We’ve also tried to provide as much information as we can about things to look for and things to avoid. Please let us know if you have questions or things to add…

Sana approached packaging the way it approaches everything: safety, quality, functionality and environmental and social responsibility come first. Price, convenience and conformity come second. Or not at all.

The overwhelming majority of the industry chooses plastic from China for its packaging. Yes, study after study shows that dangerous synthetics (like BPA and phthalates) can leach from the plastics. Yes, Chinese safety regulations are virtually non-existent. Yes, their rivers run red with dyes simply dumped from the backs of factories. Yes, labor standards are unacceptable. Go figure. Then again, Chinese plastic is really cheap. And the consumer has no way of knowing where packaging comes from, so what’s the diff?

Sana chose aluminum produced in the US and Canada for a bunch of reasons. From a safety perspective, sourcing from local producers allowed us to ensure compliance with good manufacturing processes. Avoiding plastic means avoiding aforementioned synthetics. Importantly, the products do not sit in aluminum: our innovative tubes have a non-BPA liner.

Aluminum is also preferable from an environmental perspective. It’s one of the most plentiful substances on the earth’s crust. It is also the most recylable material in the marketplace. Unlike even the most recylable plastic (Polyethylene, or PET), which has only a couple generations before it degrades, aluminum never degrades and is infinitely recyclable. It’s also easy to recycle, requiring a relatively low level of energy. The amount of energy saved by recycling aluminum cans in 2003, for example, was equal to 15 million gallons of crude oil, or America’s entire gas consumption for one day. An aluminum container can be back on shelves 60 days after it’s sent to recycling. And buying local means less transportation, no dumping in rivers and no shortcuts.