“Broad spectrum” is a term of art that generally refers to the range of light that is emitted from the sun including both UVA and UVB light. The easiest way to remember what each does? UVA is for Aging and UVB is for Burning. UVB is the stronger, shorter rays that burn the skin’s surface and induce burning and/or tanning. The Sun Protection Factor “SPF” relates only to UVB light. Sana’s Solar to Polar is broad spectrum because it protects from both UVA and UVB lights.

2. Is tanning bad? Really? I know the skin purists say any kind of sun is bad, but I practically never burn. Should I worry?

Yes and no. Tanning itself – the production of melanin – is not damaging, but many argue that simultaneous skin damage (at least UVA damage) always accompanies tanning. Those of us with darker skin actually may be at greater risk for skin cancer- largely because UVA damage leaves no immediate signs. In other words, deeper damage may be occurring for those who feel impervious to the sun. You’ve seen the deep brown leather skin sported by longtime beach goers – those are people who may not have burned, but UVA rays have taken their toll. It’s fun to play in the sun, and its effects aren’t all bad when you protect yourself!

3. What is the difference between synthetic active ingredients in sunscreen vs. minerals in sunscreen? There are many reasons synthetics could be a no-no. It is believed that synthetics in skin care products can do anything from disrupting the body’s hormones to causing allergic reactions due to how absorbable they are. Learn more at Save with Green

4. Why are physical sunscreens better for tattoos? Physical sunscreens aren’t just better; they’re the only thing that works. Short of wearing a burka, that is. 

There are two types of sunscreens: physical and chemical. Physical sunscreens repel the UVA and UVB rays . The two FDA-recognized physical screens – zinc and titanium – do not have negative impact on skin in appropriate doses. Chemical sunscreens, meanwhile, protect your skin by absorbing UVA and UVB radiation and mitigating its effects. The rub? Chemical sunscreens might help your skin, but they don’t protect your tattoos from fading. Not even a little. Further, several chemical screens are known endocrine disrupters, meaning they’re not good for you or your skin. Vivesana sunscreens use exclusively physical sunscreens, making them better for you and your tattoos than any chemical screens out there. They also have two dramatic advantages over other natural screens. First, Solar to Polar Ultra has the strongest natural spf on the planet, providing a higher level of protection. Second, Vivesana screens rub in completely clear – an entirely unique innovation in a field filled with white, pasty, grainy natural screens. Unless you’re looking for an opaque white finish to your ink, Vivesana is the best there is. But now we’re bragging.

5. If water is so great for your skin, why are Sana products water-free?Sana doesn’t include waterin its products for a number of reasons. First, topically applied water has no benefit to your skin. It’s not absorbed by the skin in any meaningful quantity. Second, water is the perfect place for microbes to grow. Other skin care products counteract this by using harmful synthetics to inhibit microbe growth. Lastly, water is a filler, allowing other companies stretch their product.

6. What’s the deal with aluminum? I’ve heard it causes Alzheimer’s.There are studies showing a mild link between Alzheimer’s and aluminum, and many others showing none. There also is an issue with the liners in some aluminum and plastic containers containing a nasty substance called BPA, or Bisphenol A . The concern stems from research showing that BPA leeches into everything from the water inside the bottle to the cosmetics in the container. Plastics have their own issues, including the use of phthalates and the fact that the overwhelming majority of plastic containers come from China. Whether there is in fact a link with aluminum – and we threw out our aluminum pans some time ago just to be safe - Vivesana tubes have BPA-free liner, which means our products do not touch the aluminum. The tubes are local, more sustainable, and more safely manufactured.

7. What are Parabens? I hear about them everywhere. Parabens are low molecular weight synthetic preservatives used in a wide range of personal care products. They are endocrine disrupters, which means they can interrupt and/or disrupt the flow of hormones in the body. Their primary impact appears to be as an estrogen-mimic with mild carcinogenic properties. Unfortunately, recent studies have shown that parabens can permeate the skin, enter the body and bio-accumulate. Parabens appear to be most troublesome in areas where absorption is most likely (e.g., in deodorants and shaving cream). Some studies have found a connection between parabens and breast cancer. Sana does not use Parabens, or, for that matter, any other synthetic preservative.

The lovely people at Ecofabulous just made us blush.  Read what they had to say about the Vivesana approach to sun care.  We think they’re doing great work, too!

And read on, to see what scores of other reviewers have had to say…

Vivesana announces its newest retail partner, the Hippocrates Health Institute of West Palm Beach.

Standing apart as one of the most prominent wellness centers in the country, the Institute embodies many of ideals Vivesana strives to meet. Live Healthy!

We’re blushing.  We’ve received scores – possibly hundreds – of reviews those with the most discerning eyes of all – the bloggers.

Here are just a few notable examples of the blogs and websites that have given their thoughts.

We’ll keep posting the reviews as we find ‘em.  Click on any of the links below to see what the experts have to say…

Ideal Bite, The Style Page, Livestrong, Beauty News NYC, The Greenists, Babble, Baby Gadget, Mamaista, Cool Mom Picks, Treehugger, Quiskaeya, Mogul Baby, Nonchalant Mom, Totsnob, Smorgasbite, Beauty Snob, Re-Nest, DKmommyspot, Green Blog, Sustainability Digest, This Full House, Green Goddess Dressing, FindBuzz.com

Webster’s dictionary defines “natural” as “being in accordance with or determined by nature.” Ok, pretty straightforward.

Of course, nothing’s ever simple. This is an oxymoronic world we live in, where the Environmental Protection Agency takes the side of corporations and sues states for protecting the environment, and coal calls itself clean. The trick to finding natural products is resisting natural self-descriptions, branding and marketing…even when they put trees and bushes in their logo.

The proof is in the pudding. Just look at the ingredients. Products must list ingredients in descending order by volume and must provide specific terminology. Exceptions include ingredients present in very small amounts and fragrances, which may be described as “fragrances”. Helpful. We simply don’t buy products that say “fragrances”, and opt for those that spell out what that means.

So, if you see octyl dodecanol or dimethicone silicone on there, we suggest that you put that product right back on the shelf. Instead, look for a products with labels that start and finish with ingredients like sunflower, green tea, and avocado. Ingredients you can pronounce. Ingredients you can cook with!

It’s a great thing to see a trend toward something positive. It’s empowering that we can make dirty companies do their best to look clean and green. But it’s crucial that the movement doesn’t let up. And it’s important to be sure that clean and green is more than a tagline.

Quotes like (do your best Pepe Le Pew accent for this) “If the consumer wants organic products, we will give them organic products…” leave one to wonder how deep the commitment lies.

Are these companies that are built on sustainable, green principles? Who knows. But we say keep up the pressure. Use your purchasing power. Eventually, sustainable, responsible corporate practices will be the normal course of business. Some day, it’ll be “we give them organic because it’s better for people and better for the planet.”

Second, water is where microbes live. It’s true. Water is a wonderful, vital element that we would not last long without. But it’s filled with bacteria, germs and other critters. Especially standing water. Anytime it sits for a period of time, the little guys are going to find it. It’s not so different in skin care. Water may be an excellent way to stretch a product, but it’s also the main reason synthetic preservatives (and synthetic emulsifiers) are necessary. Take the filler out, and suddenly there’s nowhere for microbes to grow.didn’t stop there, but removing water is the single biggest leap.

It’s just like cooking – once you start cutting corners with unnecessary ingredients, you need to start balancing them, and before you know it, the “recipe” has gotten away from you. It’s first principles for Sana: stick with ingredients that directly benefit skin. What does it mean for you? 100% natural, synthetic-free products that go all the way toward beautiful, healthy skin.