Style Bomb knows what to wear to the beach, and not just when it comes to suits and flip flops. Don’t forget to check out Vivesana at White’s in East Hampton on your way out…

There are lots of “experts” There are a precious few skin care mavens out there who really know what they’re talking about when it comes to skin safety and beauty. No More Dirty Looks is undoubtedly one of them. We’re as proud of their review as any…

Thanks to Marie Claire for recognizing you don’t always have to give up look and feel with a natural sunscreen. Live Healthy!

It’s always nice to find ourselves in the glossy pages of a major publication, like, say, this month’s Marie Claire (see above). Of course, all that takes is some good p.r. work. It can be more gratifying to get a more substantive review. Check out last night’s LA Examiner, which suggested Vivesana sunscreens are “if not the best, one of the best sunscreens” the beauty editor, April Aldana, has ever tried. Yes, we’re blushing.

Here we are on another list. Next one to come…Check out the July Marie Claire. Live Healthy!

Mineral sunscreens: The new SPF rockstars Suncare – fashionmagazine.com

Photography by Carlo Mendoza

Well + Good

The smiling reviews keep coming.  We don’t know what to say…we’re just happy everyone’s happy!  By the way, sunscreen number three is on its way.  We’re very happy with it!  We’ll keep you posted…

Chatting about Vivesana

NBC Philadelphia: Green Your Beach

A nice little chat among friends at NBC 10 in Philly…just in time for the return of the Ultra!

There are no bad questions. The floor is open. Ask whatever you want. Tell us what we’re doing right or wrong. You’ll learn from us, we’ll learn from you, and we’ll both be better for it. Live Healthy!
1. I hear stuff about “broad spectrum” protection now and then, and I have an inkling that it has to do with different kinds of UV light. What does it really mean?

“Broad spectrum” is a term of art that generally refers to the range of light that is emitted from the sun including both UVA and UVB light. The easiest way to remember what each does? UVA is for Aging and UVB is for Burning. UVB is the stronger, shorter rays that burn the skin’s surface and induce burning and/or tanning. The Sun Protection Factor “SPF” relates only to UVB light. Sana’s Solar to Polar is broad spectrum because it protects from both UVA and UVB lights.

2. Is tanning bad? Really? I know the skin purists say any kind of sun is bad, but I practically never burn. Should I worry?

Yes and no. Tanning itself – the production of melanin – is not damaging, but many argue that simultaneous skin damage (at least UVA damage) always accompanies tanning. Those of us with darker skin actually may be at greater risk for skin cancer- largely because UVA damage leaves no immediate signs. In other words, deeper damage may be occurring for those who feel impervious to the sun. You’ve seen the deep brown leather skin sported by longtime beach goers – those are people who may not have burned, but UVA rays have taken their toll. It’s fun to play in the sun, and its effects aren’t all bad when you protect yourself!

3. What is the difference between synthetic active ingredients in sunscreen vs. minerals in sunscreen? There are many reasons synthetics could be a no-no. It is believed that synthetics in skin care products can do anything from disrupting the body’s hormones to causing allergic reactions due to how absorbable they are. Learn more at Save with Green

4. Why are physical sunscreens better for tattoos? Physical sunscreens aren’t just better; they’re the only thing that works. Short of wearing a burka, that is. 

There are two types of sunscreens: physical and chemical. Physical sunscreens repel the UVA and UVB rays . The two FDA-recognized physical screens – zinc and titanium – do not have negative impact on skin in appropriate doses. Chemical sunscreens, meanwhile, protect your skin by absorbing UVA and UVB radiation and mitigating its effects. The rub? Chemical sunscreens might help your skin, but they don’t protect your tattoos from fading. Not even a little. Further, several chemical screens are known endocrine disrupters, meaning they’re not good for you or your skin. Vivesana sunscreens use exclusively physical sunscreens, making them better for you and your tattoos than any chemical screens out there. They also have two dramatic advantages over other natural screens. First, Solar to Polar Ultra has the strongest natural spf on the planet, providing a higher level of protection. Second, Vivesana screens rub in completely clear – an entirely unique innovation in a field filled with white, pasty, grainy natural screens. Unless you’re looking for an opaque white finish to your ink, Vivesana is the best there is. But now we’re bragging.

5. If water is so great for your skin, why are Sana products water-free?Sana doesn’t include waterin its products for a number of reasons. First, topically applied water has no benefit to your skin. It’s not absorbed by the skin in any meaningful quantity. Second, water is the perfect place for microbes to grow. Other skin care products counteract this by using harmful synthetics to inhibit microbe growth. Lastly, water is a filler, allowing other companies stretch their product.

6. What’s the deal with aluminum? I’ve heard it causes Alzheimer’s.There are studies showing a mild link between Alzheimer’s and aluminum, and many others showing none. There also is an issue with the liners in some aluminum and plastic containers containing a nasty substance called BPA, or Bisphenol A . The concern stems from research showing that BPA leeches into everything from the water inside the bottle to the cosmetics in the container. Plastics have their own issues, including the use of phthalates and the fact that the overwhelming majority of plastic containers come from China. Whether there is in fact a link with aluminum – and we threw out our aluminum pans some time ago just to be safe - Vivesana tubes have BPA-free liner, which means our products do not touch the aluminum. The tubes are local, more sustainable, and more safely manufactured.

7. What are Parabens? I hear about them everywhere. Parabens are low molecular weight synthetic preservatives used in a wide range of personal care products. They are endocrine disrupters, which means they can interrupt and/or disrupt the flow of hormones in the body. Their primary impact appears to be as an estrogen-mimic with mild carcinogenic properties. Unfortunately, recent studies have shown that parabens can permeate the skin, enter the body and bio-accumulate. Parabens appear to be most troublesome in areas where absorption is most likely (e.g., in deodorants and shaving cream). Some studies have found a connection between parabens and breast cancer. Sana does not use Parabens, or, for that matter, any other synthetic preservative.

What do the Studio and the Takoma Park Co-op have in common? They don’t share a style or a coast, but they do share an overarching, all-consuming drive to carry the best quality products they can find. As it happens, they also began carrying Vivesana yesterday afternoon. We’re thrilled to be working with both of them, and love what the variety of approach says about Vivesana – stores from across the spectrum meet when it comes to strong, safe, stylish and effective sun care. Hurray!

The lovely people at Ecofabulous just made us blush.  Read what they had to say about the Vivesana approach to sun care.  We think they’re doing great work, too!

And read on, to see what scores of other reviewers have had to say…

Vivesana announces its newest retail partner, the Hippocrates Health Institute of West Palm Beach.

Standing apart as one of the most prominent wellness centers in the country, the Institute embodies many of ideals Vivesana strives to meet. Live Healthy!

We encourage all to give what they can to help. For our part, Vivesana will donate at least 50% of online sales to Haiti relief via Doctors without Borders from January 14-20.

Basking in Sunny Praise: Where to Begin?

We’re blushing.  We’ve received scores – possibly hundreds – of reviews those with the most discerning eyes of all – the bloggers.

Here are just a few notable examples of the blogs and websites that have given their thoughts.

We’ll keep posting the reviews as we find ‘em.  Click on any of the links below to see what the experts have to say…

Ideal Bite, The Style Page, Livestrong, Beauty News NYC, The Greenists, Babble, Baby Gadget, Mamaista, Cool Mom Picks, Treehugger, Quiskaeya, Mogul Baby, Nonchalant Mom, Totsnob, Smorgasbite, Beauty Snob, Re-Nest, DKmommyspot, Green Blog, Sustainability Digest, This Full House, Green Goddess Dressing, FindBuzz.com

Webster’s dictionary defines “natural” as “being in accordance with or determined by nature.” Ok, pretty straightforward.

Of course, nothing’s ever simple. This is an oxymoronic world we live in, where the Environmental Protection Agency takes the side of corporations and sues states for protecting the environment, and coal calls itself clean. The trick to finding natural products is resisting natural self-descriptions, branding and marketing…even when they put trees and bushes in their logo.

The proof is in the pudding. Just look at the ingredients. Products must list ingredients in descending order by volume and must provide specific terminology. Exceptions include ingredients present in very small amounts and fragrances, which may be described as “fragrances”. Helpful. We simply don’t buy products that say “fragrances”, and opt for those that spell out what that means.

So, if you see octyl dodecanol or dimethicone silicone on there, we suggest that you put that product right back on the shelf. Instead, look for a products with labels that start and finish with ingredients like sunflower, green tea, and avocado. Ingredients you can pronounce. Ingredients you can cook with!

We see it everywhere. Our friends going green. The local dry cleaner going green. Celebrities going green. Even some unlikely converts…oil companies going green? Really? What’s next, the coal industry goes green? Actually, there is the clean coal campaign…

It’s a great thing to see a trend toward something positive. It’s empowering that we can make dirty companies do their best to look clean and green. But it’s crucial that the movement doesn’t let up. And it’s important to be sure that clean and green is more than a tagline.

Quotes like (do your best Pepe Le Pew accent for this) “If the consumer wants organic products, we will give them organic products…” leave one to wonder how deep the commitment lies.

Are these companies that are built on sustainable, green principles? Who knows. But we say keep up the pressure. Use your purchasing power. Eventually, sustainable, responsible corporate practices will be the normal course of business. Some day, it’ll be “we give them organic because it’s better for people and better for the planet.”

We love it when restaurants open their kitchens up. Not only is it fun to watch the pros in action, it’s a good sign when a place feels confident enough in their ingredients and practices to pull back the curtain. No corner cutting, no unswept corners, no dirty tricks!

Skin care is not so different. You feed your skin the same way fill your stomach. But when it comes to skin care, as consumers, we always felt like we were flying blind. Who knows what’s inside the pretty packages. Is it all made in an industrial vat somewhere? Maybe we’d read too many scary headlines.So, we pulled back our own curtain. Our products are our babies – we couldn’t be prouder of them, and we’re more than happy to share every last detail! Skin care consumers finally get an open kitchen of their own…What does all this mean? It means we’ll tell you not just what are ingredients are and what they do, we’ll tell where they came from. We’ll tell you where our packaging is made and how. We welcome comments. No more guessing…

Good question. Better answer. Sana removed water from its formulations for two giant reasons. First, topically applied water as a skin care treatment is a red herring…see how long it lasts on your skin without a proper barrier. Fact is, topically applied water does not provide any lasting benefit to your skin. But practically every other skin care product out there is mostly water. What gives? Not our business, but here’s a tip: check the latest price for water. Sana does not believe in cutting corners with fillers. Water needs to be in your skin, not on it.

Second, water is where microbes live. It’s true. Water is a wonderful, vital element that we would not last long without. But it’s filled with bacteria, germs and other critters. Especially standing water. Anytime it sits for a period of time, the little guys are going to find it. It’s not so different in skin care. Water may be an excellent way to stretch a product, but it’s also the main reason synthetic preservatives (and synthetic emulsifiers) are necessary. Take the filler out, and suddenly there’s nowhere for microbes to grow.didn’t stop there, but removing water is the single biggest leap.

It’s just like cooking – once you start cutting corners with unnecessary ingredients, you need to start balancing them, and before you know it, the “recipe” has gotten away from you. It’s first principles for Sana: stick with ingredients that directly benefit skin. What does it mean for you? 100% natural, synthetic-free products that go all the way toward beautiful, healthy skin.

It’s easy to trumpet a couple of fancy naturals or organics, while packing a product with the same old chemicals. Sana is different. It wasn’t born on Madison Avenue or cooked up in a vat in New Jersey. Why? Because it’s important to us, and we figure it’s important to you, that products are safe and healthy, top to bottom. Between bio-accumulation, slippery labeling, and the lack of adequate research regarding certain technologies or synthetics, deciding to find a way to remove all synthetics was not a tough call.

But what about that extra step from natural to organic. Necessary, or just branding?

Let’s look at the four legs of the table (we love our food imagery!):

Safety: In order to be certified organic by the USDA, an ingredient must comply with a whole range of safety and sustainability standards far above conventional standards. Common pesticides with documented toxic or carcinogenic properties frequently make their way into our food and personal care products. A recent study showed the average baby has over 200 industrial synthetics in their system at birth. Even where present in trace amounts, many of these pesticides bio-accumulate , meaning they can add up to cause more serious problems. Organic ingredients are, by definition, produced without dangerous pesticides.

Quality: Greater care is taken in organic farming and it generally shows in the quality. There is not a separate certification process for skin care, so in order to be used in Sana’s products, ingredients must meet food grade organic quality. Which, frankly, is how it should be. Skin care and food both become part of you!

Environment: Organics are grown in a far more environmentally friendly manner. Agro-business is a major contributor to soil, water and air contamination, as well as to global warming. Studies have shown people growing up near agro-farms have far greater concentrations of toxic industrial synthetics. The energy used to produce pesticides and conduct large scale conventional farming consumes as much energy each year as all the cars in America. Organics are another way.

Philosophy: Supporting organic farming means supporting small family-based farms rather than huge conglomerates. It means healthier products and a healthier Earth. It promotes a culture of sustainability and respect for the land. It’s what Sana chooses.

Skin care is tough.
The first priority has to be protecting against UV radiation. But more so than in other areas of skin care, that function comes with a cost. The overwhelming majority of sunscreens on the market have synthetics that raise concern (and that goes double for mothers and babies), and use a new, unlabeled and understudied technology.
What are the synthetics and what do they do? A bunch of them, like Benzophenone, Homosalate, and Octyl-methocycinnamate (aka Occinate) are endocrine disrupters. Broadly, that means they affect the normal flow of hormones from glands; in this case, those synthetics have been shown to have estrogenic effect and to bio-accumulate. Bio-accumulation, which means a given material sticks in the body, accumulating over time, is particularly worrisome for babies and children.

Sunscreens also frequently use nanotechnology, an approach that allows particles to permeate the skin barrier and enter the bloodstream. It’s an area we know little about.

Finally, like most skin care products, most sunscreen are full of any number of synthetic preservatives, like parabens, and other “inactive” chemicals, like phthalates. And of course, many are packaged in materials that leach BPA.

Sana, in case you haven’t noticed, has none of those chemicals, doesn’t employ nanotechnology, and provides the best protection on the market. It doesn’t have to be a give and take…