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VIVESANA ORGANIC SUNSCREEN LAUNCHES IN STORES ON BOTH COASTS

May 21, 2009 (Brooklyn, NY)
Since Vivesana officially launched in stores a few short weeks ago, the response has been tremendous.
The list of retail partners is filled with prominent, fabulous places. In New York, that includes baby boutiques, green shops, and sporting stores, like Yoyamart, Patyka and Pomme in New York. In the Hamptons, stalwarts like Whites, Main Beach & Sport, and Rube have joined the team. In San Francisco, it includes wonderful groceries, boutiques, and furnishing stores, like Rainbow Grocery, Mudpie and Spring. In Southern California, it means all of the above, in places like Lazy Acres, Pump Station, Sparrow, Magical Child, Whippersnapper, and Bellini.

Founder Dan Signorelli noted, “We’re enormously proud to be working with this set of stores. Every one of them upholds the standards we look for. They couldn’t be better places to start!”

About Us

Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely US-made and recyclable, and we share 10% of our profits with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Phone: 215-247-SANA
Email Address: dan@sana-skin.com

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VIVESANA ORGANIC SUNSCREEN CREATES A STIR AMONG BLOGGERS
June 6, 2009 (Philadelphia, PA)

The Groundswell has begun

Vivesana is very new to the market. Over the last several weeks, the online community enthusiastically welcomed its organic sunscreens to the market, with over 35 blog and website reviews.

Babble.com, the premier online parenting community with over 1.6 million unique monthly visitors gushed about Vivesana on its droolicious blog.

Ideal Bite.com – which usually emails hundreds of thousands of their subscribers “bite sized ideas for light green living” sent out their list of top eco-sunscreens — cited Vivesana at the top of the list of summer screens.

An Alice.com, meanwhile, the review generated a raft of raves on Alice’s blog:

· “This is the type of product I wouldn’t want to run out of, just like toilet paper. If you’ve ever had an almost-out-the-door-but-can’t-find-the-sunscreen moment as a mom on the way to the pool, you know what I mean. Y quien no quiere VIVESANA!”

· “Natural product and company responsibility – what’s not to like?!”

· “Okay, I love the idea so much on this stuff that I made sure all my friends find out about it by posting it on Facebook and Twitter! Why would I want to use this stuff? It is the complete deal – all natural, 70% organic, full of antioxidants, AND responsible packaging! What an effort!”

Founder Dan Signorelli remarked, “The overwhelmingly enthusiastic reaction, even in tough economic times, is gratifying and proves the point that safety, environmentalism, and organics are more than a fad.”

About Us

Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely US-made and recyclable, and we share 10% of our profits with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Phone: 215-247-SANA
Email Address: dan@sana-skin.com

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Vivesana Announces Support of African Mothers’ Health Initiative
January 27, 2009 (Brooklyn, New York,)

Vivesana announced today that it will support, through its charitable giving program, the African
Mothers’ Health Initiative (AMHI) in their mission to improve the lives of women and children in
Malawi.

In committing a portion of their annual profits, Vivesana’s founder, Daniel Signorelli, said, “We are
honored to support AMHI. They are addressing issues of health, education and poverty on the
ground and their efforts have immediate and important impact in the lives of the women and
children. I was struck by the deep commitment I saw in Joanne and the people she works with.
AMHI is a wonderful start to our corporate stewardship and giving program. We encourage others
to join in supporting them and programs like them”
AMHI’s founder, Joanne Jorissen, said “AMHI is thrilled to be a recipient of Vivesana’s corporate
philanthropy program. It is exciting to see companies like Vivesana working hard to be responsible,
progressive corporate citizens.”
AMHI “exists with the core knowledge that the lives of all women and children are precious. They
are the center of everything we do. The ultimate goal is not a statistical change but the evolution of
an environment in which women are free to experience and appreciate the birth process and
motherhood as one of the great joys of human existence.”
Vivesana, which means “live healthy” in Italian. has developed the strongest 100% natural
sunscreens on the market, and the very first 70% organic high performance screens.
Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We
avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely USmade
and recyclable, and we share 10% of our profits with organizations devoted to environmental
and health causes.

Contact Person: Daniel Signorelli
Telephone Number: (718) 522-5547
Email Address: dan@sana-skin.com
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Vivesana announces support for the Clamshell Foundation,
supplying sunscreen for the 18th Annual East Hampton Sand Castle Contest

June 17, 2009 (Philadelphia, PA)
Vivesana will supply the sunscreen for the contestants of the 18th Annual East Hampton Sand Castle Contest, as they spend the day transforming the Atlantic Avenue Beach at Amagansett, NY into a world of sand sculptures, carefully etched castles, intriguing animals, and giant figures.
The August 1st event, which is expected to have 3,500 participants and spectators, will donate 100% of its profits to local community and environmental projects.

Founder, Dan Signorelli “Vivesana is very excited for the opportunity to provide their strong (42 SPF), safe (100% natural, 70% organic) and effective (water resistant and broad spectrum) sunscreen on a hot beach day, and more importantly to offer support for the Clamshell foundation – the organization responsible for organising this special event.”

The purpose of the Clamshell foundation, is to enrich the lives of others by fostering education in health, cultural, and environmental fields of endeavor. Currently, they are concentrating their efforts in the area of water quality projects in the Town of East Hampton, as well as community based concerns such as local food pantries and educational projects.

The Foundation seeks to increase the concern for the quality of our water. The SandCastle Contest was created not only as a day of fun on the beach, but also to point out how important the waters are to all of us.

About Us

Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural sunscreens on the market, and the very first 70% organic baby screen.

Vivesana is deeply committed to safety and sustainability in product, packaging and practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our packaging is entirely US-made and recyclable, and we share 10% of our profits with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Phone: 215-247-SANA
Email Address: dan@sana-skin.com

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Vivesana Announces Signing Compact for Safe Cosmetics
February 5, 2009 (Brooklyn, New York,)

Vivesana proudly announced today that it has signed the Compact for Safe Cosmetics.
It is now listed with other companies that have vowed to avoid dangerous ingredients
and practices.

In signing, Vivesana’s founding member Daniel Signorelli said “From the outset, our
goal has been to create luxurious organic products that are innovative in their
absence of all synthetics. Even our packaging, made with BPA-free aluminum and
Forest Stewardship Council (FSC) certified paper, extends our vision to be a
transformative member of the skin care industry. Signing the Compact for Safe
Cosmetics is the right thing to do. We encourage others to follow suit.”
Additionally, Vivesana is submitting its ingredient list and practices to Skin Deep, a
searchable database of cosmetic and skin care products. Skin Deep is a project of the
Environmental Working Group designed “to help fill safety gaps left by the
unregulated cosmetics industry.”

The Campaign for Safe Cosmetics is a national coalition of nonprofit health and
environmental organizations. Our collective goal is to protect the health of consumers
and workers by requiring the personal care products industry to phase out the use of
chemicals linked to cancer, birth defects and other serious health concerns, and
replace them with safer alternatives.

The Campaign for Safe Cosmetics is working with endorsing organizations, responsible
businesses and thousands of citizen activists to shift the cosmetics market toward safer
products and to advocate for smarter laws that protect our health from toxic chemicals
and encourage innovation of safer alternatives.
Vivesana is deeply committed to safety and sustainability in product, packaging and
practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA.
Our packaging is entirely US made and recyclable, and we share 10% of our profits
with organizations devoted to environmental and health causes.

Contact Person: Daniel Signorelli
Telephone Number: (718) 522-5547
Email Address: dan@sana-skin.com
XXX

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Vivesana Announces Support of Rush Philanthropic Arts Foundation’s 9th Annual Art for Life Gala
February 24, 2009 (Brooklyn, New York,)

Vivesana proudly announced today that it will be participating in Rush Philanthropic Arts
Foundation 9th annual Art for Life Event. The event will be held at the world-renowned
Fontainebleau resort on March 14, 2009.

Founded in 1995 by brothers Russell, Danny and Joseph “Rev. Run” Simmons, Rush
Philanthropic Arts Foundation is dedicated to providing disadvantaged urban youth with
significant exposure and access to the arts.

In announcing its support, Vivesana founding member Dan Signorelli said, “While our
charitable giving program’s primary focus is on health, the environment and sustainability,
there is a real crisis in our schools with the underfunding of the arts. We believe that there is
a link between teaching children the value and importance of the arts with their ability to
value and place importance on their environment. While we are not planting literal seeds,
we are planting the seeds of appreciation in the youth of the Miami area.”
Vivesana partners with worthwhile organizations each year, by donating 10 percent of its
profits to organizations that work to positively impact the planet.

Contact Person: Daniel Signorelli
Telephone Number: (718) 522-5547
Email Address: dan@sana-skin.com