PRESS RELEASE
FOR IMMEDIATE RELEASE
Vivesana to Partner with Baby Loves Disco: A Marriage of Safe Sunscreen and Good Times
February 24, 2009 (Brooklyn, New York,)
Vivesana announced today that it will be meeting parents and giving away some of its
Solar to Polar Baby at the upcoming Ft. Lauderdale Baby Loves Disco Valentines Ball on
February 28 at Revolution Live. We at Vivesana are excited for the chance to dance, to
meet parents like us, and most of all the opportunity to talk about how important strong,
safe and effective sunscreens are for our kids.
Baby Loves Disco started in Philadelphia in 2005 with the goal of creating a new
environment for toddlers, pre-schoolers and parents to have fun and get their groove on.
They went to work on a fabulous, innovative concept – transforming the hippest night clubs
into child-proof discos. By the fall of 2006, had spread coast to coast and now holds events
in over 21 cities – largely through the most powerful – and credible – form of advertising
there is – word-of-mouth along the mommy (and daddy) grapevine.
When talking about the partnership between Vivesana and Baby Loves Disco, founding
member Dan Signorelli said “Baby Loves Disco didn’t rely on advertising to grow – they
simply did something special, and the people came. Vivesana has the same focus, putting
everything we have into making the best, safest sunscreens on the planet.
Vivesana, which means “live healthy” in Italian, has developed the strongest 100% natural
sunscreens on the market, and the very first 70% organic baby screen.
Vivesana is deeply committed to safety and sustainability in product, packaging and
practices. We avoid all synthetics, including phthalates, parabens, PABA, and BPA. Our
packaging is entirely US-made and recyclable, and we share 10% of our profits with
organizations devoted to environmental and health causes.
Contact Person: Daniel Signorelli
Telephone Number: (718) 522-5547
Email Address: dan@sana-skin.com
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