We set out to make our dream products and to build a company with a moral compass. We believed if we did things differently, and better, people would find us. We spent years in developing our screens. We launched in worst economy in our lifetimes.
Would anyone care about organics in a downturn? Is environmentalism truly a widespread, lifestyle-altering movement or an ephemeral fad? Will people pay a little more for something better?
The response has been immensely gratifying and a little overwhelming. In the last two weeks alone we’ve launched in the perhaps the preeminent baby boutique in Manhattan (Yoyamart), the best skin care shop in the Hamptons (White’s of East Hampton), the biggest, most respected organic market in San Francisco (Rainbow Grocery), and one of the prettiest baby stores in LA (Bellini’s of South Pasadena). And then there are the re-orders already piling up from stalwarts like Lazy Acres in Santa Barbara.
The blogosphere, of course, already has their own two cents on the subject (e.g., here, here, here and here and so on, and so forth) but that’s a subject for another time.
Thanks to all…and spread the word!
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