Archive for April, 2009

Let the Fun Shine In!

Thursday, April 16th, 2009

It’s not easy to break the mold. We’ve faced industry opposition and scorn every step of the way:

~ Forget all-natural and 70% organic. It’s a pipe dream. Just throw the words around. Nobody reads.
~ Do you have any idea how much cheaper it’d be to buy your tubes from China like everyone else?
~ Forget everything else – put your money into marketing if you want to succeed. They can sell anything.

Time to prove ‘em all wrong. Take this coupon. Use it. Spread it. Have fun!
null
(valid online until May 5, 2009)

  
Share on Facebook

Share on Twitter

Basking in Sunny Praise. With Proper Protection, of Course.

Thursday, April 9th, 2009

“Oh my God! Your sunscreens look and feel incredible. I just brought it to a meeting, and everyone in the conference room wanted to know where to get it. One guy has a kid who gets allergic to sunscreens and couldn’t wait to try it. Can I get some more?’ – Melissa, Mountain View

“Just got back from Mammoth!! Epic conditions. In the morning, really sunny, to extreme wind and freezing in the afternoon, all three days. Brutal wind up to 75-100 mph ridge gust were forecasted, so we stuck to tree skiing. Used Solar to Polar Ultra 40…And NO sunburn and more surprising, no windburn either! My friend Toby and I used it and were fine. My buddy Alex didn’t use it and had full raccoon dace with really dry windburn. Just thought you’d like to know…GREAT PRODUCT! – Steve, Ventura

“Honestly, I’m very picky about what I put on my face. I used it, grudgingly, all week on my runs on the cliffs. It’s the best sunscreen I’ve ever used. It doesn’t run, even a tiny bit.” – Wendy, Santa Barbara

“Does it say anywhere how moisturizing it is? You really should say that somewhere. ” – Mom, Philly

“I put it on my kids’ faces every day before they go to school. And of course, every time we go to the beach. They don’t mind it all, which is very unusual. And I absolutely love what it’s made of.” Tina, San Diego

Yeah, this sounds like set of cheesy infomercial testimonials. But I don’t care – developing these products took years of sweat and tears. Nothing about it was easy. We finally have our dream sunscreens, and I’m damn proud of it. There, I’ve said it, let’s move on.

  
Share on Facebook

Share on Twitter