We see it everywhere. Our friends going green. The local dry cleaner going green. Celebrities going green. Even some unlikely converts…oil companies going green? Really? What’s next, the coal industry goes green? Actually, there is the clean coal campaign…
It’s a great thing to see a trend toward something positive. It’s empowering that we can make dirty companies do their best to look clean and green. But it’s crucial that the movement doesn’t let up. And it’s important to be sure that clean and green is more than a tagline.
Quotes like (do your best Pepe Le Pew accent for this) “If the consumer wants organic products, we will give them organic products…” leave one to wonder how deep the commitment lies.
Are these companies that are built on sustainable, green principles? Who knows. But we say keep up the pressure. Use your purchasing power. Eventually, sustainable, responsible corporate practices will be the normal course of business. Some day, it’ll be “we give them organic because it’s better for people and better for the planet.”
 Share on Facebook |  Share on Twitter |
