Webster’s dictionary defines “natural” as “being in accordance with or determined by nature.” Ok, pretty straightforward.
Of course, nothing’s ever simple. This is an oxymoronic world we live in, where the Environmental Protection Agency takes the side of corporations and sues states for protecting the environment, and coal calls itself clean. The trick to finding natural products is resisting natural self-descriptions, branding and marketing…even when they put trees and bushes in their logo.
The proof is in the pudding. Just look at the ingredients. Products must list ingredients in descending order by volume and must provide specific terminology. Exceptions include ingredients present in very small amounts and fragrances, which may be described as “fragrances”. Helpful. We simply don’t buy products that say “fragrances”, and opt for those that spell out what that means.
So, if you see octyl dodecanol or dimethicone silicone on there, we suggest that you put that product right back on the shelf. Instead, look for a products with labels that start and finish with ingredients like sunflower, green tea, and avocado. Ingredients you can pronounce. Ingredients you can cook with!
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