Good question. Better answer. Sana removed water from its formulations for two giant reasons. First, topically applied water as a skin care treatment is a red herring…see how long it lasts on your skin without a proper barrier. Fact is, topically applied water does not provide any lasting benefit to your skin. But practically every other skin care product out there is mostly water. What gives? Not our business, but here’s a tip: check the latest price for water. Sana does not believe in cutting corners with fillers. Water needs to be in your skin, not on it.
Second, water is where microbes live. It’s true. Water is a wonderful, vital element that we would not last long without. But it’s filled with bacteria, germs and other critters. Especially standing water. Anytime it sits for a period of time, the little guys are going to find it. It’s not so different in skin care. Water may be an excellent way to stretch a product, but it’s also the main reason synthetic preservatives (and synthetic emulsifiers) are necessary. Take the filler out, and suddenly there’s nowhere for microbes to grow.didn’t stop there, but removing water is the single biggest leap.
It’s just like cooking – once you start cutting corners with unnecessary ingredients, you need to start balancing them, and before you know it, the “recipe” has gotten away from you. It’s first principles for Sana: stick with ingredients that directly benefit skin. What does it mean for you? 100% natural, synthetic-free products that go all the way toward beautiful, healthy skin.
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