So where does the Bisphenol A tree grow? Watered your phthalate plant recently? We’ve been scratching our heads too. Too many supposedly ‘all natural’ or ‘organic’ skin care products are filled with multi-syllabic preservatives, emulsifiers, thickeners…etc. that sound suspiciously unnatural to us. Unfortunately, slippery sloganeering is so widespread these days, no one bats an eye. The Government has usually left it to companies to police themselves – or more accurately, each other. Problem is, larger competing companies – with a few exceptions – apparently figure it’s better to live and let live, allowing each other to carry out mutual deceit.
It’s not just the ingredients that are being mislabeled. In fact, the Environmental Working Group recently concluded that over half of the sunscreen products on the market make claims about effectiveness that are unacceptable or misleading under the FDA’s draft sunscreen safety standards. Think back to the “all-day protection” that couldn’t last until lunch, or the “water-proof” sunscreen that washed off with your first dip, or the “mild as water” lotion that warned you to avoid contact with your eyes.
Plans to tighten up labeling standards are in the works, but we think companies have a responsibility to be honest. It’s one of the reasons Sana was born. We’ll do our part to push the envelope and to pull back the curtain. And we can all do what we can to demand clear honest labels. Is that too much to ask?
And hey, if there’s a Bisphenol A tree growing out there somewhere, we’ll eat our words!
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