It’s easy to trumpet a couple of fancy naturals or organics, while packing a product with the same old chemicals. Sana is different. It wasn’t born on Madison Avenue or cooked up in a vat in New Jersey. Why? Because it’s important to us, and we figure it’s important to you, that products are safe and healthy, top to bottom. Between bio-accumulation, slippery labeling, and the lack of adequate research regarding certain technologies or synthetics, deciding to find a way to remove all synthetics was not a tough call.
But what about that extra step from natural to organic. Necessary, or just branding?
Let’s look at the four legs of the table (we love our food imagery!):
Safety: In order to be certified organic by the USDA, an ingredient must comply with a whole range of safety and sustainability standards far above conventional standards. Common pesticides with documented toxic or carcinogenic properties frequently make their way into our food and personal care products. A recent study showed the average baby has over 200 industrial synthetics in their system at birth. Even where present in trace amounts, many of these pesticides bio-accumulate , meaning they can add up to cause more serious problems. Organic ingredients are, by definition, produced without dangerous pesticides.
Quality: Greater care is taken in organic farming and it generally shows in the quality. There is not a separate certification process for skin care, so in order to be used in Sana’s products, ingredients must meet food grade organic quality. Which, frankly, is how it should be. Skin care and food both become part of you!
Environment: Organics are grown in a far more environmentally friendly manner. Agro-business is a major contributor to soil, water and air contamination, as well as to global warming. Studies have shown people growing up near agro-farms have far greater concentrations of toxic industrial synthetics. The energy used to produce pesticides and conduct large scale conventional farming consumes as much energy each year as all the cars in America. Organics are another way.
Philosophy: Supporting organic farming means supporting small family-based farms rather than huge conglomerates. It means healthier products and a healthier Earth. It promotes a culture of sustainability and respect for the land. It’s what Sana chooses.