
Start with a remarkable architecture of bricks and mortar. The bricks are cells at the skin’s surface. They’re filled with a water-loving amino acid cocktail that acts like a magnet to pull water up from deep in the skin, and sometimes out of thin air. The bricks swell with water, and the skin surface becomes soft and pliable. This reverse irrigation system ensures that every skin layer is well-hydrated.
The bricks are held together by mortar, a bunch of natural lipid layers that provide softness and smoothness. The mortar, unlike the bricks, is relatively water-tight. It’s a team effort: the bricks bring the water to the surface and the mortar keeps it there.
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